It’s a common misconception that a small business or sole trader can’t grow their business without a website. There are many channels to grow your online presence and establish a voice without investing in a website. In fact, finding more creative ways to advertise your business could help you build significantly more trust with potential customers than a website alone.

This is where Wave Magazine is here to champion small businesses across the Waverley, Rotherham and Sheffield areas.

Our local magazine is published bi-monthly and is the trusted advertising home to a fantastic range of businesses from the Waverley and Rotherham area. With an 80% advertiser retention rate and an ever-growing readership, we are proud that our magazine continues to play an active role in the heart of the community.

We work with over 150+ businesses, including charities, community organisations, SMEs and sole traders to increase their reach in the community without relying on a website.

No Website? No problem.

5 Ways Wave Magazine Supports Sole Traders and Small Businesses

Here at Wave Magazine, we are proud to work with the business community in Waverley as part of Yorkshire’s largest mixed-use development. We offer:

  1. Access a ready-made audience

Our magazine is published online and shared across social media on a bi-monthly schedule. We also deliver to over 2,000 homes and businesses across the Waverly development, as well as a variety of other businesses within the Advanced Manufacturing Park in Rotherham.

For small businesses and sole traders, this creates a platform that reaches thousands of new potential customers without the investment of website development and maintenance.

2. Stay active and visible

Without a website, it can be harder for customers to find you online or learn more about what you offer as a sole trader or small business owner.

Advertising with Wave Magazine helps keep your business active and visible within the local community, putting your name in front of residents, businesses and visitors across Waverley.

3. Pinpoint accurate advertising that is local to your business

Not every business needs to reach everyone, and for many businesses, this is not an effective strategy for growing their business. For many sole traders and small businesses, the priority is reaching the right people in the right area.

Wave Magazine gives you a direct route into the Waverley community, helping you advertise to a local audience that is relevant to your business. Whether you offer services, run a local shop, or work with nearby customers, Wave Magazine can help you focus your advertising where it matters most.

4. Build long-term trust

Since our first issue in 2018, Wave Magazine has become a recognisable and trusted voice in the local community, helping residents find reliable services and businesses achieve consistent local visibility.

Advertising in Wave Magazine helps you become part of the local conversation. Over time, repeated exposure in a familiar community publication can help build recognition, credibility and confidence in your business.

5. A cost-effective advertising channel for your business

Small business advertising does not have to mean large budgets or complicated digital campaigns. Wave Magazine offers a simple and cost-effective way to promote your business locally, especially if you do not currently have a website.

If you are new to Wave Magazine or print advertising, we provide a range of clear advertising packages that can be chosen to suit your business needs.

So, what are you waiting for? Wave Magazine has the perfect local advertising space for your business.

Skip the website worries and build local and online visibility with Wave. We even offer discounts for multi-issue placements that guarantee your visibility with local residents for multiple months.


Still looking for a website? Wave Magazine partners with Dialled In Marketing Agency, who provide website building, hosting and maintenance packages to suit you.

Categories: Blog

Over the coming years, the Waverley development will be home to around 4,000 properties plus further commercial and retail development, so as Waverley grows, so can your business!