Advertising in a local magazine like Wave Magazine can be an affordable way to put your business directly in front of people living and working in your target area. At Wave Magazine, we offer competitive prices for wide ranging online and print distribution, starting from just £50 + VAT.
Advertising rates with Wave can also be tailored to meet your business and advertising requirements. We offer a range of advert sizes and positions available to suit different businesses and budgets, from multiple pace features to business cards, there is an affordable and effective sport for every local business.
Price for many local publication also varies vastly in distribution circles. Wave Magazine distributes around 2,500 printed copies per issue. Copies are delivered to occupied homes across Waverley, businesses on Olive Lane, the Winter Green pub and organisations based across the Advanced Manufacturing Park.
Our mission is to provide businesses with a focused way to reach residents, employees and visitors within a growing South Yorkshire community whilst maintaining a competitive rate that keeps our service accessible.
What Affects Wave Magazine Advertising Rates?
When comparing advertising magazine rates, it is important to look beyond the headline price. Our prices vary for advertising placement for a number of reasons. The main factors that influence magazine advertising costs include:
1) Advert Size
Most local magazines offer several advert sizes, from smaller entry-level placements to full-page and double-page adverts.
Wave Magazine currently offers advertising options ranging from smaller adverts starting at £50 + VAT through to premium placements, full pages and double-page spreads.
A smaller advert can be a cost-effective way to introduce your business to the community, while a larger advert gives you more room to communicate your services, offers and contact details.
2) Position in the Magazine
Premium positions, such as the back cover, centre spread or front cover sponsorship, will usually have higher advertisement rates than adverts placed on standard internal pages.
These positions can provide stronger visibility, but a well-designed advert on an internal page can still create an effective and memorable presence.
3) One-Off or Repeat Advertising
Advertising today is rarely a one time activity. Repeat advertising placements can help build familiarity with a community of local readers, who learn to recognise and trust your brand
Someone may not require your service the first time they see your advert. However, regularly appearing in a trusted local publication can help your business remain front of mind when they are ready to p;ick up the phone or walk through your door.
Wave Magazine offers discounted magazines advertising rates for businesses that book space across multiple issues.
How Much Does It Cost to Advertise in Wave Magazine?
Wave Magazine advertising currently starts from £50 + VAT.
A selection of the available advertising rates includes:
- Full-page advert: £170
- Double-page advert: £300
- Double-page centre spread: £320
- Back cover: £220
- Front cover sponsorship with two full internal pages: £450
Additional advert sizes and repeat-booking discounts are also available. Businesses should check the latest rate card before booking, as availability and prices may change. Check out our Advertising With Wave page for more details
Is Advert Design Included In Wave Magazine Rates?
Here at Wave Magazine, we want to see your business grow and thrive. This means ensuring that your business advert looks professional and captures your brand.
Local businesses who feature in at least two issues are offered professional graphic design support free of charge through Dialled In, the Sheffield-based marketing agency that publishes the magazine.
Businesses who place a one-off advert can also have access to design support at an additional fee.
Alternatively, all businesses are welcome to provide their own artwork and logos to full personalise their advertisement at no additional cost.
What Do You Get for Your Advertising Spend?
Wave Magazine is published every two months, producing six issues each year. Each publication is carefully curated, focusing on sharing quality on local news, community developments, businesses, events and stories from across Waverley and the surrounding area.
To ensure quality for our readership, at least 25% of each issue is reserved for editorial content. This helps maintain a balance between useful community information and advertising, whilst providing a high-quality space for businesses to reach the heart of our community.
Our success is reflected in the over 150+ local businesses we have been proud to work with. Afterall, 80% of Wave Magazine’s advertisers are regular advertisers who have continued appearing in the magazine over a number of years.
Advertise With Wave Magazine
Wave Magazine connects businesses with the growing residential and commercial community across Waverley and the Advanced Manufacturing Park.
With advertising rates starting from £50 + VAT, flexible advert sizes, discounts for repeat bookings and professional artwork support available, there are options for businesses at different stages of growth.
Local magazine advertising can provide several benefits for businesses targeting a defined geographical area. To read more about the benefits of local magazine advertising, read our guide to The Benefits of Magazine Advertising.
Contact the Wave Magazine team to request the latest rate card, check availability and find the right advertising option for your business.
