In today’s busy world, customers rarely see a business once and decide to buy straight away.

They might spot an advert in a local magazine, see a post on social media, click through to a website, or receive an email, before they pick up the phone or walk through your door. Often, it is the combination of these touchpoints that builds trust, creates recognition, and encourages someone to reach out,

That is where multichannel marketing comes in.

What is multichannel marketing?

Multichannel marketing refers to businesses using more than one platform to reach their audience. This could include print advertising, social media, email marketing, websites, search engines, telesales, events, and more.

Rather than relying on one single route to market, a multichannel approach gives your business more opportunities to be seen, remembered, and chosen.

For local businesses, this can be especially powerful. Your customers are not all in one place. Some are scrolling online, some are reading local publications, some are searching on Google, and others are picking up recommendations from people in their area.

By combining different marketing channels, you can meet them in more of the places they already spend their time.

Why print and digital marketing work well together

At Wave Magazine, we have always believed in the power of print advertising for local businesses.

We have seen first-hand the value of being seen in a trusted local publication, delivered directly into the community you want to reach. Print gives your business a physical presence, helps build trust, and keeps your brand in front of local people in a way that feels natural and credible.

But print can work even harder when it is supported by digital marketing.

A local advert can introduce your business to a new customer, while social media, website content, email marketing or paid advertising can help keep that conversation going. Together, print and digital marketing create a stronger, more consistent presence.

That is the real strength of print and digital marketing, they do not need to compete with each other. When used well, they support each other.

Wave Magazine and Dialled In Marketing

Wave Magazine was founded by Brendan Hall, Creative Director of Dialled In Marketing, with a clear aim: to champion local businesses and help them reach the people around them.

Today, Wave continues to work closely with Dialled In to support advertising partners with more than just space in a magazine. It gives local businesses access to a wider marketing mindset, combining trusted print advertising with digital expertise.

Through this partnership, businesses can benefit from support across areas such as:

• Print advertising in Wave Magazine
  
  
  
• Social media content and campaigns
  
  
  
• Website design, hosting and maintenance
  
  
  
• Search engine optimisation
  
  
  
• Paid digital advertising
  
  
  
• Email marketing
  
  
  
• Graphic design and branding services
  
  
  
• Sales and lead generation campaigns

The Dialled In team works as an extension of your business, allowing you to outsource marketing to a team of industry experts from just £800 per month, offering an affordable service without the risk of recruitment.

This means, unlike thousands of other local business publications, Wave Magazine is able to offer our partners the best of both worlds – prime print placement, and a bespoke level of marketing support to grow their reach even further.

Dialled In has worked with 150+ clients to generate £15m+ revenue since the launched, and with over 20 years of experience in marketing and sales, they are trusted by businesses in the South Yorkshire area every day. Could your business be next?

Helping local businesses get seen with Dialled In & Wave Magazine

Wave Magazine is proud to support businesses across Waverley, Rotherham, Sheffield and the surrounding areas, giving them a place to be seen by a local audience.

With the added support of Dialled In Marketing, our advertising partners can also access the tools, ideas and strategy needed to turn awareness into action.

So, whether you are looking to advertise in print, improve your digital presence, or create a more joined-up marketing approach, Wave and Dialled In can help your business get in front of the right people.

Dialled In offers a free marketing review and consultation for every enquiring business to understand your business goals and needs. Reach out by emailing info@dialledin.com or call 0114 312 2330 to talk.

Interested in advertising with Wave Magazine or exploring multichannel marketing for your business? Get in touch to find out how we can help. Enquire below!